GENERATIONS
From 1968...
1968
Alliance Printing & Mfg Co., Ltd. (Alliance) was founded in 1968. We witnessed the rise of Hong Kong's manufacturing industry and experienced its brilliance. We insisted on the most proficient imported equipment with the vertical set-up of our production line to maximize efficiency in our dyeing, printing and sewing operations.
1983
With Chinese economic reform, we decided to invest in a new production model and became one of the earliest companies to relocate its infrastructure to China in the 80s. Production capacity was hence greatly improved. At the same time, the increasingly large domestic demand also brought us unprecedented achievement.
To Our Future Years
2019
In the next two decades, Alliance will endeavor to uphold the heritage and knowledge of the textile industry, while focusing on our social and environmental responsibility. We are actively promoting waste reduction solutions to minimize the negative impacts on our planet.
2020
We will also continue to stay abreast of the times and keep up with the ever-changing market condition. Through restructuring and refining our business model, together with active investment in modern technologies such as e-commerce, electronic logistics systems, big data analysis, we aim to lead and drive the next era of the home and lifestyle industry.
Through the Present
2000
The millennium marks the start of a new chapter in Alliance for another 20 years of innovation. By repositioning to a more diversified business scope, we were not only manufacturing, but also covering the distribution, brand management, market consultancy, and design development of home textiles.
2005
Since then, Alliance has partnered with ESPRIT, the leading fast-fashion brand at the time, to become the sole licensee in Asia for ESPRIT HOME collection.
2012
As of today, Alliance is not only one of the best manufacturers of home textiles in China, but also a renowned trading and business partner of different international brands. In addition to establishing a reliable and expansive network in China, we also maintain close relationships with large department stores and premium retailers in major cities in Asia and the Middle East.
